• "I remembered who I am and that I am capable to be better and do more with my life. I know there will be troubles and problems, but I realised I have my own solutions."

    - Ina Rai, Student & Workshop Delegate.

  • "There was so much fear and denial around me becoming unwell again that it was difficult to be honest and open about what I was experiencing. I wanted to create something that communicated what I was going through and what I needed to do to help me get by on a day-to-day basis, as well as in crisis.


    I showed my Social Worker The Pocket Advocate and she encouraged me to apply for funding with the aim of developing this idea to help others who experience similar challenges."

    - Danielle Singer Moore, Founder of The Pocket Advocate

  • The Pocket Advocate is a personalised, pocket sized, portable guide that was designed in 2008 to empower a person's ability to communicate, manage and recover from mental distress. It shows clearly that with the right intervention the cycles of crisis and relapse can be prevented; that a person has the power to take responsibility for the progression of their symptoms, and become respected as an equal voice in the care they receive.


    In partnership with Project Embrace, The James Wigg Practice and The Kentish Town Improvement Fund the idea to develop The Pocket Advocate as a service for others was awarded a £80K innovation and development grant from the London

    Borough of Camden, which was match funded with £130K from Project Embrace. Since then The Pocket Advocate has been successfully piloted within Camden & Islington’s NHS Foundation Trust and the University of the Arts London.


    The Pocket Advocate has been used by a variety of local and national organisations, including the charities Rethink Mental Illness and Wish, to raise awareness and provide support for people in a range of environments including education, healthcare, probation, employment, and

    the workplace.

    In 2016 The Pocket Advocate was awarded a £10K scholarship from The School of

    Social Entrepreneurs and offered 12 months of expert support from RSA, Big Issue Invest and Barclays.


    In 2017 Featurist funded the technical development and delivery of The Pocket

    Advocate's online service.


    Every aspect of our products and services are informed by lived experience. The Pocket Advocate is proud be truly service user-led.


    We are extremely grateful to our growing network of ambassadors and dedicated team of volunteers and experts that have helped to bring this work into the world.

  • Organisations we have worked with

  • Organisations we have worked with, logos, University of the Arts London, Camden and Islington NHS Foundation Trust, London Borough of Camden, James Wigg Practice
  • Special thanks to all of our patrons and donors

  • Stephen Fry; Jehane Markham; Leo Kandler; Abigail Moore; Emmanuel Jean; Claire & Gordon Cookson; Ruth Maddison; Emily Wilkinson; Mel Charles; Hannah Imhasly; Elizabeth Jacobs; Dora Whittuck; Frances Khalastchi; Rachel Kelly; Van Lam; Anna Dreda; Michael Davis; Alan Pagan; Barbara Gray; Fran Singer; Rhianon Gale; Sam Webster; David James; Jessica Bryan; Gill Jacobs; Fiona Dickie; Peter Kandler; Hannah Eiseman-Renyard; Rozzie Taylor; Lucy Strina; Brian & Frances Sabel; Anna Brownlie; Michael Bernstein; Mandu Reid; Jane Banks; Thomas Delaverny; Heather Sabel; Catherine Rubinstein; Nigel Richardson; Maggie Eiseman-Renyard; Dominic Lester-George; François & Minder Rouillier-Singh; Jayne Moran; Emily Wyman; Silvera Williams; Ben Brownlie; Andy Wyman, Anne Man; Nicolas Jacobs; Pippa Foster; Helen Lau; Tanya Deavall & Peter Hirst.

  • Funders

  • funders, logos, London Borough of Camden, Project Embrace, Featurist
  • For all enquiries email: danielle@project-embrace.com

    The Pocket Advocate is a Registered Trademark. © Copyright Danielle Singer Moore 2008 - 2020. All rights reserved.