• “This tool is inspirational and people feel really invested in it...They are in the driving seat, it is truly service user led, and for this I think the tool is unique and invaluable... It’s a bit like a mobile phone, once you have one you wonder how you ever lived without it.”​

    - Moira Matthews, Social Worker.

  • image of The Pocket Advocate online application homepage as viewed on a mobile phone, The Pocket Advocate logo, navigation bar, words create, about, inspiration, background, solutions, strapline,  your mental health in your own hands, photograph of a man's hands holding a printed copy of The Pocket Advocate document, instruction, click here to create your personalised Pocket Advocate

    Your mental health in your own hands.

    Our free online service enables clients to complete The Pocket Advocate online, which can be downloaded as a PDF. This can be retrieved by a user from their phone, emailed, printed and shared with others.





















































  • Workshops & Training

    Mental health awareness and wellbeing programmes tailored to meet the needs of your organisation and the people it serves.

    Products & Services

    Our range of solutions are used by a variety of customers, from individuals seeking support to large organisations.

  • "Strip away the labels, and what do you have left? A person who is struggling and needs support. We all experience times of great difficulty, some of us are better at coping with those times than others.


    When we recognise the patterns that occur and outline strategies for support we can begin to overcome the repetitive cycles of mental distress, crisis and relapse. This enables a person to become empowered, which rests at the heart of everything we do."

    - Danielle Singer Moore, Founder of The Pocket Advocate

  • Articles & Reports

    "Today, over 5,000 people have engaged with [The Pocket Advocate] through a wide range of solutions and initiatives that include online downloads, workshops, training, talks and campaigns to raise awareness. [The Pocket Advocate's] growing network of ambassadors and dedicated team of experts and volunteers are now preparing for the launch of The Pocket Advocate’s digital service in 2018."

    "A green paper published in early December sets out proposals incentivising every school and college in England to have a senior lead for mental health, creating new mental health support teams to liaise between schools and the NHS, and piloting a maximum four-week waiting time for CAMHS in some areas. Children and young people in England will be able to access mental health support in their school or college under Government plans to transform the treatment of mental illness in young people. The Pocket Advocate goes a considerable way in addressing these issues."

    "Without the right intervention people become trapped in the devastating cycle of crisis and relapse, unable to fulfil their potential and live the life they truly deserve. The Pocket Advocate shows clearly that mental distress is manageable, and that with the right intervention the cycles of crisis and relapse can be prevented."

  • "Every aspect of the language and design [of The Pocket Advocate] aims to inspire ownership and a sense of authority in regard to a person’s experience. The work is coming from them."

  • "On reflection it seems clear to me that the problems relating to my original distress were never really addressed. The additional trauma of being hospitalised, diagnosed, medicated and stigmatised covered up the underlying issues that I faced as a young adult."

  • "The Pocket Advocate confidently and clearly addresses the widening gap

    between the individual, their community and the local services available to them. Through a creative, as opposed to a clinical approach, the format and aim of the Pocket Advocate is to inspire a sense of pride and achievement rather than being an impersonal document that gets lost and forgotten about"

  • For all enquiries email: danielle@project-embrace.com

    The Pocket Advocate is a Registered Trademark. © Copyright Danielle Singer Moore 2008 - 2020. All rights reserved.